Sales Officer – Warehouse Equipment Division & Storage Solution

1. Sales & Business Development

• Achieve monthly and annual sales targets for forklifts, hand pallet trucks, HOPT, stackers, and other warehouse equipment.

• Identify and approach potential customers across industrial, manufacturing, logistics, and warehousing sectors.

• Generate new business opportunities through field visits, networking, and client referrals.

• Develop and maintain strong relationships with existing and prospective clients.

• Conduct regular client follow-ups to convert leads into successful sales.

2. Product Demonstration & Consultation

• Understand customer requirements and recommend suitable warehouse equipment and storage solutions.

• Provide product information, technical guidance, and equipment demonstrations.

• Conduct on-site client visits and product demonstrations when required.

• Address customer queries and provide appropriate product solutions.

3. Market Research & Lead Generation

• Monitor market trends, competitor activities, and industry developments.

• Identify potential customers, new projects, and business opportunities.

• Maintain a strong sales pipeline through effective lead generation and prospecting.

4. Proposal & Negotiation Management

• Prepare and present sales proposals, quotations, and commercial offers.

• Negotiate pricing and commercial terms to close sales deals.

• Follow up on quotations and maintain regular communication with prospective clients.

• Ensure accurate sales documentation and timely deal closures.

5. Internal Coordination & Reporting

• Coordinate with logistics, service, and finance teams to ensure smooth product delivery, installation, and after-sales support.

• Maintain updated customer databases, sales pipelines, and sales reports.

• Track sales performance and provide regular updates to management.

• Ensure timely completion of assigned sales activities and documentation.

- Bachelor's degree in Business Administration, Marketing, Engineering, or a related field.

Experience & Skills

• Minimum 2–3 years of experience in Sales, preferably in B2B sales, industrial equipment, or material-handling solutions.

• Understanding of forklifts, warehouse equipment, storage systems, and industrial operations is preferred.

• Strong business development, client acquisition, and relationship management skills.

• Excellent communication, presentation, and negotiation abilities.

• Ability to understand customer requirements and recommend suitable products.

• Proficiency in MS Office and CRM tools.

• Ability to work independently, manage field sales activities, and achieve targets.

• Customer-focused mindset with strong problem-solving abilities.

• Valid two-wheeler driving license is preferred.

We are looking for a confident, self-motivated, and results-oriented sales professional with a passion for B2B sales and business development. The ideal candidate should be comfortable with field visits, client meetings, product demonstrations, and negotiations while maintaining strong customer relationships and consistently achieving sales targets.