Sales Executive – Lubricant Channel Sales

1. Sales & Business Development

• Develop and implement territory-wise action plans to achieve annual and monthly sales targets.

• Identify potential markets, dealers, retailers, and customers to expand lubricant channel sales.

• Develop and maintain a comprehensive database of potential customers, market segments, and competitor brands.

• Identify new business opportunities and strengthen existing distribution networks.

• Monitor primary billing, secondary sales, and collection performance.

2. Dealer & Retailer Management

• Build and maintain strong relationships with dealers, retailers, and end customers.

• Coordinate annual sales agreements with dealers and retailers.

• Support dealers and retailers in identifying market opportunities and increasing sales.

• Evaluate new dealer and sub-dealer requirements within the assigned territory.

• Ensure timely order collection, product availability, and customer satisfaction.

3. Sales Operations & Collection Management

• Monitor dealer and retailer credit limits, outstanding balances, and credit ageing.

• Follow up on outstanding payments and ensure timely collections.

• Coordinate with office, store, and distribution teams for timely order processing and dispatch.

• Verify order quantities and ensure proper documentation and authorization.

• Monitor stock availability and dealer inventory levels.

4. Marketing & Market Development

• Prepare monthly marketing plans in coordination with the Marketing Department and Sales Head.

• Plan and execute promotional activities and market development programs.

• Monitor competitor sales, pricing, and marketing activities.

• Identify opportunities to improve brand visibility and market penetration.

• Maintain regular market updates and report competitor activities to management.

5. Reporting & Coordination

• Prepare daily reports on primary billing, secondary sales, and collections.

• Develop monthly sales and marketing plans with activity schedules.

• Prepare advance monthly tour plans and submit activity proposals.

• Coordinate with internal teams, dealers, retailers, and customers to achieve sales objectives.

• Maintain accurate records of sales performance, collections, market activities, and customer information.

- Bachelor's degree in Business Administration, Business Management, Marketing, or a related field.

Experience & Skills

• Relevant experience in Sales & Marketing, preferably in lubricant, automotive, FMCG, or distribution channel sales.

• Strong understanding of dealer and retailer management.

• Ability to develop and execute territory-wise sales strategies.

• Strong communication, negotiation, and relationship management skills.

• Good analytical, reporting, and strategic planning abilities.

• Ability to manage sales targets, collections, and credit ageing.

• Strong coordination, delegation, collaboration, and motivational skills.

• Willingness to travel within the assigned territory.

We are looking for a self-motivated and commercially focused sales professional who can independently manage an assigned territory, develop dealer networks, drive lubricant sales, and ensure timely collections. The ideal candidate should be proactive in market development, customer relationship management, and achieving sales targets.