About the role
• Develop and execute strategic PR and communication plans for the organization and its clients.
• Lead the preparation, editing, and distribution of press releases, news articles, media briefs, and other PR content.
• Build and maintain strong relationships with journalists, editors, media houses, and key media partners.
• Plan and manage PR campaigns to strengthen brand visibility and public perception.
• Coordinate media interviews, press conferences, events, briefings, and other media engagements.
• Develop consistent and impactful messaging aligned with organizational and client objectives.
• Monitor media coverage across print, television, online, and social media channels.
• Use PR and media monitoring tools to track coverage, sentiment, reach, and campaign effectiveness.
• Prepare regular PR reports, media analysis, and performance insights for management and clients.
• Identify relevant media opportunities, emerging trends, and potential PR risks.
• Manage multiple client accounts and ensure PR activities are delivered within agreed timelines.
• Work closely with creative, media, digital, and client servicing teams to ensure integrated communication.
• Handle sensitive communication and potential reputational issues professionally and confidentially.
• Stay updated on the Nepalese media landscape, PR trends, and communication practices.
