Business Development Associate & Digital Marketing Coordinator

Digital Marketing & Content

• Manage and optimize Meta and TikTok advertising campaigns, including budgets, reach, leads, and ROAS.
• Coordinate with external video agencies on campaign briefs, content development, revisions, and delivery.
• Monitor weekly digital trends within the marble, tile, construction, and interior design industries.
• Create and publish regular product showcases, behind-the-scenes content, reels, and promotional posts using tools such as CapCut and Canva.
• Maintain consistent brand visibility across digital platforms.

Field Team Leadership

• Supervise daily routes, activities, attendance, and performance of the D2D marketing team.
• Conduct weekly team briefings and provide coaching on sales pitches and customer engagement.
• Manage marketing materials such as brochures, catalogs, uniforms, and ID cards.
• Ensure field staff maintain company branding and reporting standards.

Lead Generation & Sales Conversion

• Develop and manage the digital lead funnel from inquiry to showroom visit and sale.
• Ensure social media inquiries are captured, tracked, and followed up within the required timeframe.
• Provide customers with basic product information and guide qualified leads toward showroom visits.
• Maintain accurate digital product catalogs, specifications, QR codes, and product information.
• Perform basic graphic tasks such as promotional stickers, watermarks, and logo placement.

Business Development & Market Intelligence

• Track competitor pricing, new product launches, offers, and marketing activities.
• Identify opportunities for trade fairs, events, and collaborations with interior designers, contractors, and industry partners.
• Build and maintain strong relationships with sales agents.
• Identify new opportunities to increase brand awareness, leads, and sales.

Reporting & Analytics

• Track daily ad spending, leads generated, D2D activity, and conversion rates.
• Prepare monthly performance reports covering digital reach, engagement, lead generation, team productivity, and sales conversion.
• Use performance data to identify areas for improvement and recommend growth strategies.

• Bachelor’s degree in Marketing, BBA, or a related field.

• 1–2 years of experience combining digital marketing, sales, business development, or team supervision.

• Strong hands-on knowledge of Meta Ads Manager and TikTok Ads.

• Basic knowledge of Canva, Adobe Photoshop, or Illustrator.

• Comfortable using MS Excel/Google Sheets for tracking and reporting.

• Strong understanding of social media trends, content creation, and lead generation.

• Experience managing or coordinating field sales/marketing teams is preferred.

• Strong communication, leadership, and interpersonal skills.

• High emotional intelligence and a growth-oriented, target-driven mindset.

A growth-focused digital marketer with a sales mindset who can turn online attention into real customers. We’re looking for someone who can confidently manage digital campaigns, lead a field team, spot market opportunities, and take ownership of measurable business growth.