Sr. Digital Marketing Specialist

• Bachelor’s degree in Marketing, Business, or a related field; a Master’s degree is a plus.
• Proven experience in digital marketing, with a strong portfolio of successful campaigns.
• Expertise in Google Ads, Meta Ads, SEO, SEM, and social media marketing tools.
• Strong analytical skills with experience in measuring campaign performance and optimizing for ROI and KPIs.
• Creative thinker with the ability to develop innovative strategies and solutions.
• Excellent organizational and multitasking skills to manage multiple campaigns simultaneously.

• Develop and implement comprehensive digital marketing strategies tailored to business goals and market dynamics.
• Design and execute data-driven campaigns across platforms like Google Ads, Meta, and other third-party advertising tools.
• Strategize and manage SEO/SEM efforts to optimize website and app visibility.
• Create and maintain an engaging social media content calendar, adapting strategies.
• Monitor, analyze, and report the performance of all digital campaigns, assessing ROI and KPIs to ensure effectiveness.
• Plan and oversee campaigns for user acquisition, app installs, and customer retention, using metrics such as CPI, CAC, and CPV.
• Develop innovative growth strategies through market research and competitive analysis.
• Execute and optimize remarketing campaigns to re-engage users effectively across various digital platforms.
• Manage database marketing, email campaigns, and display advertising initiatives.
• Stay updated on emerging digital marketing trends, ad technologies, and market opportunities to enhance campaign performance.
• Collaborate with cross-functional teams to align digital marketing strategies with overall business objectives.

A data-driven digital marketing expert skilled in SEO, SEM, and paid ads, with a passion for growth and campaign optimization.