Marketing Manager

• More than 3  years of experience in marketing (preferably in education, study abroad, or service industry)

• Proven experience in digital marketing, lead generation, and performance campaigns

• Experience managing marketing budgets and teams

• Prior experience in the international education sector is highly desirable

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field

• Develop and strengthen the consultancy’s brand identity in the study abroad market

• Position the organization as a trusted advisor for students seeking international education

• Ensure brand consistency across all marketing channels, communications, and collateral

• Plan and execute SEO, SEM, and paid advertising campaigns (Google Ads, Meta Ads)

• Oversee website performance, landing page optimization, and conversion rate improvement

• Manage social media platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok)

• Develop and automate email marketing campaigns and lead nurturing sequences

• Design and implement campaigns to attract qualified prospective students

• Manage inbound and outbound lead generation strategies

• Work closely with the counselling team to convert leads into enrollments

• Monitor and optimize Cost Per Lead (CPL) and Cost Per Acquisition (CPA)

• Develop high-value educational content (blogs, videos, webinars, reels, infographics)

• Create country and university-specific content (UK, USA, Canada, Australia, etc.)

• Manage student testimonials and success stories for credibility building

• Create newsletters and manage WhatsApp broadcast campaigns

• Organize education fairs, open days, and university partner visits

• Plan and execute seminars, webinars, and virtual information sessions

• Coordinate with university representatives for on-ground promotional activities

• Liaise with university marketing and recruitment teams

• Execute co-branded campaigns with partner institutions

• Manage marketing aspects of MOUs and partnership agreements

• Analyze trends in global study destinations and student preferences

• Monitor competitor strategies and campaign performance

• Identify new opportunities (destinations, courses, student segments)

• Track marketing funnel performance and optimize conversion rates

• Generate weekly and monthly performance reports for management

• Maintain accurate lead tracking and segmentation within CRM systems

• Lead content creators, designers, and digital marketing specialists

• Set KPIs, conduct performance reviews, and mentor team members

• Collaborate with counselling, visa, and operations teams to ensure aligned messaging

We are looking for a results-driven and strategic Marketing Manager who understands the dynamics of the international education industry and can build a strong brand presence while driving measurable student enrollments.