About the role
1. Go-to-Market Strategy & Positioning
- Define and execute TechKraft’s go-to-market strategy for AI-enabled engineering services across North America, Europe, and Australia.
- Identify and prioritize target markets, industries, accounts, and ideal customer profiles.
- Develop compelling value propositions tailored to CTOs, VPs of Engineering, Heads of Product, and C-level decision-makers.
- Position TechKraft against AI-native agencies, traditional IT outsourcing firms, and technology service providers.
- Develop account-based selling strategies for enterprise and strategic accounts.
2. Pipeline Generation & Business Development
- Build and maintain a qualified sales pipeline with strong coverage against revenue targets.
- Generate opportunities through outbound prospecting, inbound leads, partnerships, referrals, and industry events.
- Lead multi-channel outreach through email, LinkedIn, cold calls, and other sales channels.
- Collaborate with marketing on thought leadership, case studies, webinars, and demand-generation campaigns.
- Leverage AI tools for prospect research, lead enrichment, outreach, nurturing, and pipeline management.
3. Deal Management & Closing
- Own the complete sales cycle from prospecting and discovery to solutioning, negotiation, and closing.
- Sell complex, outcome-based IT, software engineering, AI/ML, and digital transformation engagements.
- Lead consultative conversations focused on business outcomes, ROI, delivery impact, and opportunity cost.
- Work with engineering and delivery teams to develop technical proposals, SOWs, and milestone-based pricing.
- Recommend appropriate engagement models, including Staff Augmentation, Managed Delivery, and Build-Operate-Transfer (BOT).
- Manage multi-stakeholder buying processes involving technical, financial, and executive decision-makers.
4. Sales Operations & Forecasting
- Own revenue targets, quota attainment, sales forecasting, and pipeline reporting.
- Establish a structured, CRM-driven sales process with clear stages and conversion tracking.
- Monitor key sales KPIs including pipeline generation, conversion rates, deal size, sales cycle, and win rate.
- Build sales dashboards and conduct regular pipeline and deal reviews.
- Develop a scalable sales process that can be replicated across the growing sales team.
5. Team Building & Sales Enablement
- Hire, coach, and manage SDRs and Account Executives as the sales organization expands.
- Develop sales playbooks, objection-handling guides, competitive battle cards, and proposal templates.
- Conduct regular deal reviews, call coaching, and performance analysis.
- Build a culture of accountability, ownership, continuous improvement, and results.
- Train the team to sell outcomes and business impact rather than hours or headcount.
6. Client Handoff & Account Expansion
- Ensure smooth handover from sales to delivery and account management teams.
- Maintain strong executive relationships with existing clients and identify expansion opportunities.
- Drive land-and-expand opportunities, from pilot engagements to managed delivery and full BOT engagements.
- Gather client feedback, win/loss insights, and references to strengthen sales positioning.
