About the role
- Develop and lead the overall digital marketing strategy and vision aligned with client and business objectives.
- Plan and execute integrated digital, social media, promotional, ATL, and BTL campaigns across client accounts.
- Manage senior-level client relationships, strategic discussions, campaign direction, and account growth.
- Identify, pitch, and convert new business opportunities while leading high-value client presentations.
- Oversee campaign execution across creative, production, account, and digital teams to ensure quality, timelines, and budgets are met.
- Manage budgeting, cost estimation, performance reporting, and P&L accountability for the digital marketing vertical where applicable.
- Build, lead, mentor, and evaluate a high-performing digital marketing team.
- Ensure excellent client servicing and act as the escalation point for strategic or account-related concerns.
- Monitor emerging digital platforms, industry trends, and AI-powered marketing tools to drive innovation and competitive advantage.
