Digital Marketing & Ads Specialist

• Plan and manage paid advertising campaigns across Meta, Google, YouTube, and other relevant platforms.

• Set up campaign targeting, budgets, audiences, creatives, and bidding strategies.

• Monitor and optimize campaign performance to improve leads, conversions, and ROI.

• Conduct audience, keyword, competitor, and market research.

• Collaborate with content and creative teams to develop effective ad copies and campaign assets.

• Conduct A/B testing of creatives, messaging, audiences, and landing pages.

• Track and analyze CPC, CPM, CTR, CPL, CPA, conversion rates, and ROAS.

• Monitor advertising budgets and ensure efficient spending.

• Set up and monitor conversion tracking, pixels, events, and analytics.

• Prepare regular campaign performance reports and recommend improvements.

• Coordinate with sales and admissions teams to improve lead quality and conversion.

• Support SEO, social media, email marketing, and other lead-generation activities as required.

• Bachelor’s degree in Marketing, Business, Digital Marketing, Communications, or a related field.

• 1–3 years of experience in digital marketing, paid advertising, or performance marketing.

• Hands-on experience with Meta Ads Manager and Google Ads.

• Proficiency in Google Analytics, campaign reporting, and Excel/Google Sheets.

• Strong understanding of advertising metrics, audience targeting, and campaign optimization.

• Experience with Google Tag Manager, GA4, Meta Pixel, or Looker Studio is preferred.

• Good ad-copywriting, analytical, and problem-solving skills.

• Ability to manage multiple campaigns, budgets, and deadlines effectively.

• Knowledge of lead generation, A/B testing, landing-page optimization, and basic SEO is an advantage.

We are looking for a data-driven and creative Digital Marketing & Ads Specialist who can manage paid advertising campaigns, analyze performance data, and develop strategies to generate qualified leads and improve marketing ROI. The ideal candidate should combine analytical thinking with creative problem-solving and stay updated with digital advertising trends.