Digital Marketing Specialist

• Develop and execute digital marketing strategies across Facebook, Instagram, TikTok, YouTube, and other relevant platforms.

• Plan and manage social media calendars, promotional campaigns, reels, stories, posts, and educational content.

• Create engaging content highlighting universities, courses, scholarships, intakes, admission opportunities, and study destinations.

• Coordinate with counsellors and management to identify promotional priorities and upcoming campaign opportunities.

• Set up and manage paid advertising campaigns through Meta Ads Manager and Google Ads to generate qualified student inquiries.

• Monitor campaign performance, lead quality, cost per lead, engagement, reach, and conversion rates.

• Coordinate with the counselling team to track inquiries, follow-ups, and lead conversion performance.

• Research competitors, education trends, audience behavior, and emerging social media trends.

• Ensure marketing content is accurate, professional, and compliant with advertising policies and applicable regulations.

• Promote webinars, university representative visits, education fairs, events, and student success stories.

• Prepare regular marketing reports and recommend data-driven improvements.

• Maintain consistent branding and communication across all digital platforms.

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is preferred.

• Experience in digital marketing, social media management, or performance marketing is an advantage.

• Knowledge of Facebook, Instagram, TikTok, YouTube, and other digital platforms.

• Familiarity with Meta Ads Manager and Google Ads for lead-generation campaigns.

• Strong content planning, copywriting, and creative communication skills.

• Ability to analyze campaign performance, lead quality, engagement, and conversion metrics.

• Understanding of social media trends, audience behavior, and competitor research.

• Strong coordination, organizational, and time-management skills.

• Ability to maintain brand consistency and ensure accurate marketing communications.

• Experience in education marketing or study-abroad promotion is an advantage.

We are looking for a creative and data-driven Digital Marketing Specialist who can strengthen our online presence and generate qualified student inquiries through engaging content and effective advertising campaigns. The ideal candidate should understand social media trends, paid advertising, and lead generation, while working closely with counsellors to support student recruitment and enrolment goals.