Ads Manager

•  3+ years of hands-on experience.
•  Expertise in Meta Ads Manager and Google Ads platform.
•  Experience with Google Analytics, Facebook Pixel, and conversion tracking setup.
•  Strong analytical and problem-solving skills.
•  Ability to manage multiple campaigns and priorities under deadlines.
•  Skills like content writing and copywriting will be added value
•  Work experience in a related field will be preferred

• Set up, manage, and optimize paid ad campaigns across platforms (Meta, Google, YouTube, LinkedIn, TikTok, etc.).
•  Execute targeting strategies including custom, lookalike, and retargeting audiences.
•  Optimize campaigns based on KPIs such as CTR, CPC, ROAS, and conversion rates.
•  Collaborate with creative/content teams for ad copy and visual asset development.
•  Monitor budgets, pacing, and daily performance across campaigns.
•  Generate regular reports with insights, trends, and recommendations and present them to client.
• Implement and manage tracking pixels, tags, and UTM parameters for campaign attribution.
•  Stay updated on algorithm changes, new ad formats, and platform best practices.

We are looking for an experienced Ads Manager to plan, execute, and optimize paid campaigns across Meta, Google, and other platforms, with strong skills in targeting, analytics, and performance tracking.