Marketing Head

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 10+ years of progressive marketing experience, including at least 5 years in B2B SaaS demand generation.
• Proven track record of generating qualified leads, pipeline growth, and revenue-focused marketing campaigns.
• Strong experience marketing products to US or international markets.
• Hands-on experience with Google Ads, LinkedIn Ads, Meta Ads, SEO, email marketing, and marketing automation platforms.
• Proficiency in CRM systems, HubSpot/Marketo, Google Analytics 4, Ahrefs/SEMrush, and WordPress CMS.
• Strong understanding of Account-Based Marketing (ABM) and enterprise-level marketing strategies.
• Excellent written and verbal communication skills in English.
• Experience leading and mentoring marketing teams.
• Strong analytical, strategic thinking, and problem-solving abilities.
• Ability to work cross-functionally with Sales, Product, and Leadership teams across multiple time zones.
• Experience in staffing, recruitment, HR tech, or ERP/SaaS industry will be an added advantage.

• Knowledge of AI-powered marketing tools and automation is preferred.

• Develop and execute comprehensive marketing strategies to drive brand growth and lead generation.
• Manage full-funnel demand generation campaigns across Google Ads, LinkedIn, Meta, email marketing, and SEO channels.
• Create and implement Account-Based Marketing (ABM) strategies targeting enterprise staffing companies in the US and Canada.
• Build strong product positioning and go-to-market strategies for Zenople ERP and its modules.
• Lead content marketing initiatives including blogs, case studies, webinars, whitepapers, and video campaigns.
• Monitor and optimize campaign performance using KPIs such as CPL, CAC, ROAS, conversion rates, and pipeline contribution.
• Collaborate closely with Sales, Product, and Leadership teams to align marketing efforts with business goals.
• Manage marketing automation platforms, CRM systems, analytics tools, and AI-powered marketing solutions.
• Lead, mentor, and manage the Nepal-based marketing team and external agencies.
• Oversee branding, creative direction, and marketing communication consistency across all channels.
• Plan and execute event marketing strategies for webinars, trade shows, and industry conferences.
• Conduct market research, competitor analysis, and customer insights to improve marketing performance and positioning.
• Support customer retention, upselling, and cross-selling initiatives through targeted campaigns.

• Prepare marketing reports, performance insights, and strategic recommendations for leadership.

We are looking for a visionary, hands-on, and performance-driven marketing leader who can build and scale Aqore’s global marketing function from Nepal. The ideal candidate is passionate about B2B SaaS marketing, demand generation, and brand growth, with the ability to transform strategy into measurable business results