About the role
• Lead, mentor, and manage the digital marketing team to achieve campaign and business objectives.
• Develop comprehensive digital marketing strategies, media plans, and campaign proposals.
• Plan, execute, monitor, and optimize campaigns across Meta, Google, YouTube, TikTok, and other relevant platforms.
• Manage campaign budgets, KPIs, performance targets, and reporting.
• Analyze campaign data and provide actionable recommendations to improve performance and ROI.
• Coordinate with Creative, Content, Media, and Client Service teams for smooth campaign execution.
• Manage client requirements and ensure campaigns are delivered accurately and on time.
• Monitor emerging digital trends, platform updates, and industry developments.
• Prepare campaign reports, performance presentations, and strategic recommendations.
• Support digital proposals, client pitches, presentations, and business development initiatives.
• Ensure the team follows best practices for campaign execution, optimization, and reporting.
