Digital Marketing Associate

• Bachelor’s degree in Marketing, Business, or a related field (preferred)
• 1–2 years of experience in digital marketing (preferred)
• Strong analytical and problem-solving skills
• Familiarity with digital marketing tools and platforms
• Good communication and collaboration skills

• Execute and optimize paid marketing campaigns across Meta Ads and Google Ads platforms
• Monitor KPIs such as impressions, CTR, CPC, CPM, CPA, and conversion rates
• Conduct A/B testing to identify high-performing creatives, audiences, and messaging
• Implement audience segmentation strategies to improve targeting and budget efficiency
• Align marketing campaigns with user engagement trends to drive DAU growth
• Analyze campaign performance using tools such as Google Analytics and Meta Ads Manager
• Track insights related to DAU (by platform), keyword trends, and user behavior
• Generate performance reports and actionable insights for the Performance & Growth Manager
• Identify gaps in data tracking and recommend dashboard improvements for better decision-making
• Develop and execute push notification strategies to engage and retain users
• Craft compelling content aligned with user behavior and campaign goals
• Collaborate with the App Experience team to align notifications with app layout and homepage strategy
• Identify opportunities to automate marketing workflows and improve efficiency
• Work with IT and data teams to enhance tracking systems for campaigns and engagement
• Initiate and execute projects to improve digital marketing capabilities through automation and analytics
• Identify opportunities to automate marketing workflows and improve efficiency
• Prepare weekly and monthly reports on campaign performance
• Provide insights on DAU growth, user engagement, and budget utilization
• Recommend optimization strategies based on data analysis
• Work with IT and data teams to enhance tracking systems for campaigns and engagement
• Initiate and execute projects to improve digital marketing capabilities through automation and analytics

We are looking for a data-driven and proactive Digital Marketing Associate who is passionate about performance marketing and user growth. The ideal candidate combines analytical thinking with creativity to optimize campaigns and drive measurable results

• Competitive salary with performance-based bonuses
• Five-day workweek
• Social Security Fund benefits
• Festival allowances
• Direct exposure to senior management
• Opportunity to work on high-impact projects and fast-track career growth