Ads Manager

• Bachelor’s degree in Marketing, IT, Business, or related field.

• 2–4 years of hands-on experience in paid advertising.

• Mandatory experience in Meta Ads and Google Ads.

• Strong analytical mindset.

• Good reporting skills (Excel / Google Sheets).

• Ability to handle multiple client campaigns.

• Strong coordination and communication skills.

• Plan and run campaigns on Meta Ads (Facebook & Instagram), Google Search, Display (GDN), and YouTube.

• Prepare media plans based on client goals, target audience, geography, and budget.

• Understand client objectives and convert them into performance strategies.

• Set up ad accounts, pixels, conversion tracking, and proper campaign structure.

• Coordinate with the creative team for ad copies, designs, and video formats.

• Monitor key metrics like CPC, CPM, CTR, CPL, CPA, and ROAS.

• Optimize targeting, creatives, placements, and budgets regularly.

• Scale high-performing campaigns based on data insights.

• Monitor lead quality and suggest improvements to landing pages or forms.

• Prepare weekly and monthly performance reports.

• Control daily and monthly ad budgets efficiently.

We are looking for a results-driven Ads Manager  with hands-on experience in Meta and Google Ads. The ideal candidate is analytical, detail-oriented, and able to manage multiple campaigns, optimize performance, and scale results. Strong communication, teamwork, and up-to-date knowledge of digital trends are essential.