Brand Strategist

• Develop and implement comprehensive brand strategies aligned with client and business objectives.

• Define brand positioning, messaging, tone of voice, and overall brand direction.

• Lead brand development initiatives across multiple media and communication touchpoints.

• Conduct market, competitor, and consumer research to identify branding opportunities.

• Develop strategic recommendations based on market insights and business requirements.

• Ensure consistency of brand identity and communication across campaigns and platforms.

• Collaborate with creative, media, digital, and account management teams to execute brand strategies.

• Work closely with clients to understand their brand vision, challenges, and objectives.

• Monitor brand performance and evaluate the effectiveness of branding initiatives.

• Contribute creative ideas and innovative approaches to strengthen brand equity and market presence.

• Prepare brand strategy presentations, proposals, campaign briefs, and strategic reports.

• Stay updated on emerging trends in branding, advertising, media, and consumer behavior.

• Bachelor's degree in Marketing, Business, Communications, Advertising, or a related field.

• Proven experience in brand strategy, brand development, or brand management.

• Strong understanding of branding principles, positioning, consumer insights, and marketing communication.

• Experience developing and executing strategic brand plans.

• Strong analytical, research, and problem-solving skills.

• Excellent verbal and written communication skills.

• Ability to translate business objectives into clear and compelling brand strategies.

• Strong presentation and client-management skills.

• Creative mindset with strong attention to detail.

• Ability to work collaboratively in a fast-paced, deadline-driven environment.

• Experience in a media or advertising agency will be an added advantage.

We are looking for someone who is strategic yet creative, confident with clients, and passionate about building brands. The ideal candidate should be able to turn market insights into actionable strategies, think beyond conventional ideas, and effectively collaborate with creative and media teams to deliver measurable brand impact.