Head of Marketing

1. Marketing Strategy & Planning

• Develop and execute the company's overall marketing strategy in alignment with business objectives.

• Translate business goals into actionable marketing plans and initiatives.

• Prepare annual, quarterly, and monthly marketing plans.

• Establish marketing KPIs, performance targets, and budgets.

• Allocate resources across performance marketing, brand campaigns, creative, and content.

• Identify growth opportunities through market research, customer insights, and business data.

• Monitor marketing performance and implement improvements where necessary.

2. Team Leadership & Management

• Lead and oversee the overall marketing department.

• Define objectives, KPIs, and responsibilities for functional heads and team members.

• Manage, mentor, and develop marketing leaders and specialists.

• Build an effective marketing team structure based on business requirements.

• Review team performance and provide strategic direction.

• Manage relationships with external agencies, creators, vendors, and marketing partners.

3. Business & Commercial Alignment

• Collaborate with E-commerce, Sales, Procurement, Commercial, Finance, Product, and Operations teams.

• Align marketing priorities with product availability, customer demand, and business targets.

• Support new product launches, brand launches, and promotional activities.

• Ensure marketing investments contribute to measurable business results.

• Identify opportunities to improve customer acquisition, engagement, and retention.

4. Performance & Analytics

• Monitor and evaluate marketing performance across all channels.

• Track key metrics, including revenue, customer acquisition, conversion rates, retention, ROAS, CAC, and campaign performance.

• Establish regular marketing reporting and performance review processes.

• Analyze marketing data to guide strategic and budgetary decisions.

• Evaluate campaign effectiveness and overall marketing ROI.

• Ensure marketing activities deliver measurable business value.

- Bachelor's or Master's degree in Marketing, Business Administration, Management, Communications, or a related field.

Experience & Skills

• Minimum 5 years of relevant marketing experience.

• At least 3 years of experience in a managerial or leadership position.

• Proven expertise in at least one core marketing discipline: Performance Marketing, Brand Marketing, or Creative & Content.

• Experience leading and managing multidisciplinary marketing teams.

• Experience in e-commerce, retail, FMCG, consumer products, health, beauty, or related industries is preferred.

• Strong understanding of marketing strategy, campaign management, and digital marketing.

• Experience managing marketing budgets, agencies, vendors, and external partners.

• Strong analytical skills with the ability to interpret marketing data and evaluate ROI.

• Excellent leadership, communication, presentation, and decision-making skills.

• Strong business and commercial understanding.

We are looking for a strategic, results-oriented marketing leader who combines deep expertise in at least one marketing discipline with a broad understanding of the overall marketing function. The ideal candidate should be capable of leading specialists, managing marketing investments, driving customer acquisition and retention, and ensuring marketing strategies translate into sustainable business growth.