SEO Specialist

Using online tools (such as SEM Rush, Moz, Search Console, Analytics,

etc) to find weaknesses and opportunities in the online strategy.

Prior experience in content marketing, content growth, and SEO.

Familiarization with Google Analytics.

Execute tests, collect and analyze data and results, identify trends and

insights in order to achieve maximum ROI in paid search campaigns.

Track, report, and analyze website analytics and PPC initiatives and

campaigns

Manage campaign expenses, stay on budget, estimate monthly costs and

reconcile discrepancies.

Optimize copy and landing pages for search engine marketing

Perform ongoing keyword discovery, expansion, and optimization.

Research and implement search engine optimization recommendations

Research and analyze competitor advertising links

Develop and implement link-building strategy.

Work with the development team to ensure SEO best practices are properly

implemented on newly developed code.

Work with editorial and marketing teams to drive SEO in content creation

and content programming.

Recommend changes to website architecture, content, linking, and other

factors to improve SEO positions for target keywords.