Digital Marketing specialist

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3-5 years of proven experience in digital marketing.
• Strong knowledge of SEO, SEM, social media advertising, and email marketing.
• Proficiency in tools like Google Ads, Google Analytics, SEMrush, Ahrefs, and social media platforms.
• Excellent communication, project management, and analytical skills.
• Creative thinker with a results-driven mindset.

1. Strategy and Planning

• Develop, implement, and manage comprehensive digital marketing strategies aligned with business goals.
• Identify trends and insights to optimize performance and marketing spend.
• Conduct market research and competitor analysis to refine campaigns.

2. SEO and SEM Management

• Perform on-page and off-page SEO to improve website rankings.
• Conduct keyword research and use analytics tools to identify opportunities for growth.
• Manage PPC campaigns across platforms like Google Ads and Bing Ads, optimizing performance for ROI.

3. Social Media Management

• Plan and execute campaigns on platforms such as Facebook, Instagram, LinkedIn, Twitter, and YouTube.
• Monitor and engage with audiences to boost brand presence and interaction.
• Use analytics tools to track and report on social media KPIs.

4. Content Marketing

• Collaborate with the content team to create engaging blog posts, emails, and other digital content.
• Optimize content for SEO and user engagement.
• Manage email marketing campaigns, including newsletters and automated workflows.

5. Analytics and Reporting

• Use tools like Google Analytics, SEMrush, or HubSpot to monitor website and campaign performance.
• Generate regular reports on campaign performance and ROI.
• Use data to make recommendations for campaign adjustments and future strategies.

6. Collaboration and Coordination

• Work closely with cross-functional teams such as sales, design, and development.
• Coordinate with external agencies and freelancers when necessary.
• Stay updated on the latest digital marketing trends and best practices.