Digital Marketing Officer

● At least a Bachelor’s degree in any stream.

● At least 1-2 years of experience in the related field.

● Excellent knowledge of Google Analytics, SEO and SEM practices, etc.,

● Experience in using market research and survey tools

● Excellent communication and interpersonal skills.

● Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification

● Generate, edit, publish, and share daily content (original text, images, gif animations) that builds meaningful connections and encourages community members to take action

● Set up and optimize company pages within each platform to increase the visibility of the company’s social content

● Ensure a constant flow of content on various digital touch points including emailing new

● letters, blogs, etc. that a consumer interacts with every day

● Moderate all user-generated content in line with the moderation policy for each community

● Create editorial calendars and syndication schedules

● Continuously improve by capturing and analyzing the appropriate social data/ metrics, insights, and best practices, and then acting on the information

● Collaborate with other departments (customer relations, sales, etc.) to manage reputation, identify key players, and coordinate actions

● Plan and monitor the ongoing company presence on social media (Twitter, Facebook,

etc.)

● Launch optimized online adverts through Google Ad words, Facebook, etc., and other digital touchpoints to increase company and brand awareness

● Be actively involved in SEO efforts (keyword, image optimization, etc.)

● Prepare online newsletters and promotional emails and organize their distribution through various channels

● Provide creative ideas for content marketing and update the website

● Collaborate with designers to improve user experience

● Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends, etc.)

● Acquire insight into online marketing trends and keep strategies up-to-date.

● Maintain partnerships with media agencies and vendors.

● Offer creative ideas for content marketing and website content.

● Identify digital advertising needs and stay up-to-date with digital technology developments

● Five days working week (Monday – Friday)

● Competitive salary package

● Social Security Fund

● Festival allowance

● Friendly and Collaborative work environment