Content & Social Media Lead

Bachelor’s degree in Marketing, Communications, Journalism, or related field

Minimum 3 years of experience in content strategy or digital marketing

Strong writing, editing, and proofreading skills

Good understanding of social media and digital marketing best practices

Familiarity with AI tools for content creation

Basic knowledge of video and photo editing tools

Strong project management and multitasking ability

Creative mindset with strong communication skills

Develop and manage monthly and campaign-based content calendars

Brainstorm and execute creative content aligned with marketing goals

Ensure brand voice, tone, and messaging consistency

Independently shoot, edit, and publish video content

Write digital promotional content including in-app banners

Prepare email marketing copies, brochures, flyers, and branding materials

Manage online contests and promotional activities

Develop campaign communication lines, key messages, and campaign names

Coordinate marketing collaborations with restaurant partners

Plan and manage on-ground shoots and campaign execution

Align social media initiatives with overall marketing strategy

Conduct market research and competitor analysis

Track and analyze campaign performance

Provide data-driven insights and improvement recommendations

Lead, guide, and mentor interns and team members

Assign tasks, review outputs, and ensure timely delivery