Business Head – Battery & Lubricant Business

1. Business Strategy & Financial Performance

• Develop and execute annual business plans, sales forecasts, budgets, and growth strategies for battery and lubricant product segments.

• Take overall responsibility for achieving revenue, sales volume, gross profit, and operating profitability targets.

• Identify new business opportunities, emerging market trends, and potential product categories.

• Monitor business performance against approved budgets and implement corrective measures.

• Prepare and present monthly, quarterly, and annual business performance reports to management.

2. Sales & Market Development

• Lead nationwide sales operations and ensure achievement of sales and revenue targets.

• Expand market presence by developing new territories, dealers, distributors, retailers, workshops, and fleet accounts.

• Strengthen existing customer relationships and improve customer retention.

• Develop and implement territory-wise sales strategies and market coverage plans.

• Drive sales of automotive batteries, engine oils, lubricants, and related products.

• Monitor competitor activities, pricing strategies, market share, and customer preferences.

3. Distribution & Channel Management

• Develop and maintain a strong, profitable, and efficient distribution network.

• Evaluate dealer and distributor performance and implement improvement strategies.

• Establish channel margins, commercial terms, credit limits, and sales schemes within approved authority.

• Ensure adequate product availability and effective distribution across assigned territories.

• Build strategic relationships with automotive workshops, service centers, transport companies, fleet operators, and institutional customers.

4. Marketing & Brand Development

• Develop and execute marketing strategies, promotional campaigns, and trade activation plans.

• Coordinate dealer meets, product launches, customer engagement activities, and promotional programs.

• Strengthen brand visibility, market positioning, and product awareness.

• Monitor promotional expenditure and evaluate marketing return on investment.

• Ensure product information, technical specifications, and marketing communications are accurate and approved.

5. Financial & Working Capital Management

• Ensure timely collection of receivables and maintain effective customer credit management.

• Monitor overdue accounts, credit exposure, and potential bad-debt risks.

• Coordinate with Finance on budgets, pricing, margins, collections, and profitability analysis.

• Optimize inventory levels and minimize slow-moving, obsolete, damaged, or expired stock.

• Monitor product-wise and customer-wise profitability and recommend improvement measures.

6. Team Leadership & Performance Management

• Lead, motivate, and develop sales, marketing, and business operations teams.

• Establish clear sales targets, territory responsibilities, and individual performance KPIs.

• Conduct regular performance reviews, field visits, and sales pipeline assessments.

• Identify training requirements and develop succession plans for key positions.

• Promote accountability, productivity, discipline, and effective teamwork.

7. Operations, Governance & Compliance

• Coordinate with Procurement, Supply Chain, Finance, HR, and other relevant departments.

• Ensure effective sales forecasting, replenishment planning, and product availability.

• Oversee product quality complaints, warranty claims, returns, and customer service issues.

• Ensure compliance with company policies, financial authorities, applicable laws, and contractual obligations.

• Maintain accurate sales, inventory, collection, market intelligence, and management reports.

• Perform other business-related responsibilities assigned by management.

• Bachelor's degree in Business Administration, Marketing, Management, or a related field.

• Master's degree in Business Administration (MBA) or an equivalent qualification is preferred.

Experience & Skills

• Minimum 10–12 years of relevant experience in Sales, Marketing, or Business Management.

• At least 5 years of experience in a senior leadership or business management position is preferred.

• Experience in the automotive, battery, lubricant, FMCG, or industrial distribution sectors is highly preferred.

• Proven experience managing large-scale sales operations, distribution networks, revenue targets, and sales teams.

• Strong understanding of business development, channel management, and market expansion.

• Demonstrated ability to drive sales growth, profitability, and business performance.

• Experience in financial planning, budgeting, forecasting, receivables, and credit management.

• Excellent negotiation, relationship management, and networking skills.

• Strong leadership, team-building, and performance management capabilities.

• Proficiency in MS Excel, ERP/CRM systems, and sales reporting tools.

• Excellent communication, presentation, analytical, and decision-making skills.

• Willingness to travel extensively across Nepal.

We are looking for a strategic and commercially driven business leader with strong expertise in sales, distribution, and business operations. The ideal candidate should have a proven track record of managing large-scale business operations, expanding dealer and distributor networks, achieving revenue and profitability targets, and leading high-performing teams. A strong understanding of the automotive battery and lubricant market will be a significant advantage.